Success Breeds Success

Decision makers are influenced by customer success stories. Unlike many other forms of collateral good stories are remembered and often recounted.

Success stories breed success because people:

• Want to hear how others, in a similar situation, have succeeded
• Want to follow the lead of other successful individuals and organisations
• Are influenced by authoritative independent statements

Good stories can be re-used a thousand times in many different situations, one to one, in presentations, in printed material, on the web, in emails or even over the telephone. A pertinent success story is, without a doubt, the most powerful way to get your message across.

Being pertinent is the key. To be effective, a success story has to be relevant to the situation your prospects find themselves in. If you have only a few success stories to call upon you won’t always have the right one to hand. If you only have technical, feature rich stories business people will not be interested.

Young Markets starts by understanding your market positioning then we will interview your customers and create powerful, persuasive success stories, based around the business benefits, which your sales and marketing people will tell again and again

We have written many success stories for a wide variety of different organisations, including Microsoft, Addept and Index.

Below are some examples. The first is in HTML format, the others are pdf's of the hard copy versions.

Sirius and Robins Row

SOCA Management Consultants Sales Coaching

Index Computer Systems
Wentworth Success Story

Knowledge Management
in Carillion plc

These success stories are only shown in print format, but key to their success is having the same story in multiple formats, including presentations slides,   a customer quotation library,  web pages, press releases, magazine articles, sales crib notes and multi-media presentations. Then you will be able to fully exploit the success of your customers.