Know your market

Do you  know what really drives your market? What are the business challenges that your prospects are facing? How do they perceive the relative merits of the different players in your market? Who is looking to invest in new technology and new systems? What is the real level of technology adoption in your prospective clients? Who should our sales force be targeted at and what messages should we be using?

Understanding the needs of your prospects is essential. Knowing what keeps them awake at night? What frustrates them on a daily basis? What are their goals and ambitions? What constitutes their vision of the future.

A Market Focus Survey can help you find the answer to all of these questions and generate sales leads at the same time.

Market Focus Campaign

A Market Focus Campaign is a unique approach to promoting your products and services which combines the benefits of short and medium term lead generation and market research in one single cost effective campaign.

What a Market Focus Campaign delivers

Through such a campaign you can:

• Ensure there is a valid and buoyant market for your products and services.
• Generate qualified leads accompanied by tangible information on prospects needs and purchasing timescales.
• Gather both qualitative and quantitative information on the decision maker’s personal outlook.
• Provide your sales force with answers to their key qualifying questions before they talk to the prospect.
• Generate quantified market research information ideal for PR campaigns, presentations and  product justification.
• Ensure future product and services are designed to meet real market needs.
• Identify and confirm market drivers in your chosen markets to ensure future sales and marketing campaigns are on target.
• Maximise the return on direct mail by minimising the time dependency of responses.
• Identify future pipeline as well as short term business.
• Enhance the “caring/sharing” image of your organisation through support for your chosen charities.

How it works

Market Focus Campaigns are centred round the distribution of specially devised questionnaires that are sent out to your target market.

The incentive for returning the questionnaires is provided by a promised donation to a chosen charity on return of the completed questionnaire.

On return all responses are analysed and scored according to a pre-defined weighting which identifies the respondents most likely to purchase your products and services. These leads can then by passed to your sales force together with all the accompanying information gathered through the completed questionnaire.

A full analysis of the results is provided together with a management report which provides ideal material of gaining high quality PR.

High Response Rates

One of the major benefits this Market Focus approach has over alternative forms of direct marketing is the level of response which can be obtained. Responses rates of up to 15% or even 20% can be obtained.

This is because of the effect of the charitable donation and because responses are not restricted only to people who are in buying mode today.

Consumer Affairs Survey

Click below to download a PDF version of The National Consumer Care Survey, carried out on behalf of Badger Software. This survey was concerned with the attitude towards "Consumer Care" by UK companies in the Food, Beverage and Personal Pharmaceutical industries.

Consumer Survey

E-Business Survey

Click below to download a PDF version of a survey, carried out on behalf of the Code Red Consultancy. This survey was focussed on discovering the trends and success factors for ebusiness in the City of London finance market.

E-Business Survey

E-Business Survey Results